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06/21/2008
Real Estate – courting the new buyers; Gen Y and X The brutal real estate slump has made real estate agents so hungry for business that many have decided to go after a group not known for its home-buying habits: Twentysomethings. And to try to connect with them, agents are unleashing a new breed of marketing tactics, from posting homes for sale on YouTube to building snazzy Facebook pages.
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Marketing Real Estate To Generation X
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Real Estate – courting the new buyers; Gen Y and X
Posted On: 06/21/2008
The brutal real estate slump has made real estate agents so hungry for business that many have decided to go after a group not known for its home-buying habits: Twentysomethings. And to try to connect with them, agents are unleashing a new breed of marketing tactics, from posting homes for sale on YouTube to building snazzy Facebook pages.
This younger generation is so technology-savvy,and because of that, they are changing the way real estate is being marketed and how brokers must use technology to successfully get to this group. This demographic is so important."
Real estate agents who've seen the number of potential buyers plunge as fast as housing values are hoping that this largely untapped demographic could form a new wave of buyers to help invigorate sales.
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